“ One common mistake presenters make is that we assume our listeners will be automatically...

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One common mistake presenters make is that we assume our listeners will be automatically interested in what we have to say. It’s just not true. Instead, we should work to remind our listeners how they can benefit from what we have to say. Likewise, a presentation can flop when it focuses too much on how ideas can improve the company overall, rather than benefiting the individuals involved. To keep an audience interested, focus on how your ideas will make their day more efficient and help them be more productive. Another tip for getting a message across is to use stories, rather than relying on numbers and statistics.

…shifting the focus of your presentation: don’t dwell on what you’re telling people, but refine instead how you’re telling it.
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